Hi, Reader! Today is the day. Follow Your Art is officially out in the world! We've been working toward this moment for over 3 years, and we genuinely cannot believe it's finally here. If you've been with us for any part of this journey, thank you. From the bottom of our hearts. Here's something we don't talk about enough: the first week of a book launch changes everything. Every preorder, every same-week purchase, every share tells retailers and libraries that this book is worth carrying....
6 months ago • 1 min read
Niche down, they said. Pick one style. One aesthetic. One lane. Make it recognizable. Make it fit in a box someone else can label. We tried. A lot of artists we know tried. And almost every single one of them ended up feeling more lost, more stuck, and more disconnected from their work than ever before. The goal should never be to shrink yourself down until you "fit" in someone else's box. You're a complex, layered, curious creative person with a lifetime of influences, instincts, and ideas,...
6 months ago • 1 min read
The Baseline Our Journey to 100k Remember how we broke down how we're planning to make 100k this year from our art? Well, we've been putting pedal to the metal and we're on our way! We've dipped our toes into some client work, but we had a lot of prep to do first, like updating our website, creating fresh new work for our portfolio, and planning our outreach strategy. Here's what we did in Jan & Feb: Hired Folk Founded to jazz up our website (it'll be done in a few weeks) Recorded & launched...
over 1 year ago • 2 min read
The Baseline What's good at Goodtype... The new year has been quite the drama queen, am I right?! We've been thinking of our friends in LA, and we're so inspired by the many ways the creative community has come together to show support. We didn't send a baseline last month because it felt like there was a lot of noise in our own inboxes so we figured we'd spare you. So ICYMI, we've decided to dive into our own creative practice this year in what we're calling "The Experiment". We running...
over 1 year ago • 1 min read